If you want to improve your site's visibility and drive more conversions, a link-building campaign is one of the best ways to do so. While paid links are still among the most effective strategies in creating quality backlinks, it takes time and money to build them (further discouraging smaller companies from forging such links). With the emergence of Google's Sitelinks, sponsored backlinks have become an even more attractive option for companies who can't afford either paid or earned links Google takes into account the relevance of your site when looking at backlinks. If a large number of your links come from sites that don't relate to yours, Google can consider this to be spam. This is a problem if you are considering building links to your website. If you want Google to take these links into consideration, make sure that they are reputable companies that will provide value to their readers when they link out to another site. Places Sports Technology Apps Busin